Shashank Kesarwani
Senior Product Designer
Summary
Senior Product Designer with 5 years of experience in product design and interaction design, specializing in driving measurable business results through user research, wireframing, prototyping, and scalable design systems across complex B2C/B2B platforms. Proven ability to collaborate cross-functionally and apply user-centric design methods to solve complex problems, resulting in significant uplifts in activation, retention, and conversion (up to +38.8%).
Work Experience
Senior Product Designer
- Leading 0-to-1 EdTech design with an organic-growth focus: scaled the product past 1 Lakh+ downloads to 12K DAU / 94K MAU, while lifting D30 retention from 3% to 10%.
- Launched Dalvoy Shorts, a short-form content feature that became a new daily-return surface and boosted both retention and engagement.
- Redesigned the home page, driving a +62% increase in lesson starts.
- Built the Dalvoy design system from scratch with 200+ variables & components.
Product Designer
- System-level design by creating and scaling a Design System from scratch; migrated assets to Figma, significantly streamlining developer collaboration and ensuring design consistency at scale.
- Led the design of the premium page and checkout funnel; used A/B testing to validate interaction design decisions, resulting in a +38.8% increase in paid user conversion.
- Navigated ambiguity to redesign the core onboarding flow, leading to a +6.01% uplift in Day 1 retention and improved new user activation.
- Leveraged contextual design (exit-intent popups) to reduce user churn and contribute to a 4% increase in D1 retention.
- Designed a feature of live workshop for English learning, resulting in a +38% increase in session time from 13 mins to 18 mins and improved D7 retention.
- Created Word of the Day / Quiz of the Day feature, which delivered a +1.9% D1 retention uplift and a +30% increase in quiz participation.
Product Designer
- Owned end-to-end UX design projects for SaaS tools, from user research, wireframing and prototyping to final UI delivery.
- Built design system to improve consistency and reduce dev handoff errors by ~15%.
- Conducted user interviews, usability testing, and journey mapping that uncovered navigation issues, leading to 7-10% higher feature adoption.
- Added micro-interactions and motion graphics, resulting in +10% engagement and +8% early retention.
- Partnered with product and engineering on complex flows, balancing usability with technical constraints.
UI/UX Designer
- Translated user research into wireframes, prototypes, and final UI for B2B & B2C web applications.
- Collaborated with cross-functional teams to refine information architecture and interaction flows.
- Applied iterative testing and design refinements, boosting user engagement across products.
Tools
Figma, Sketch, Adobe XD, Motiff, Rive, After Effects, Lottie, Jira, Notion
Awards
SpeakX | May 2025
Best Performer of the Month
Mobcoder | Oct 2021
Best Performer of the Year
Education
Institute of Technology & Management | 2017-2021
Bachelor's of Technology